Use cases
For the campaigns small teams run every day.
These are illustrative examples of how a team might set up a campaign in Camppit. Your plan is shaped around your own brief.
Product launches
Launches involve many teams and a fixed date. Keep content, email, events and paid activity moving towards the same milestone.
- Make launch day a milestone and link the tasks it depends on.
- See every launch activity on one calendar.
- Track committed spend against the launch budget.
Example workstreams
- 1Launch content
- 2Customer email
- 3Sales enablement
- 4Paid social
Illustrative example
Events and webinars
From booking speakers to the follow-up email, events are a chain of deadlines. Plan backwards from the date and keep everyone on the same page.
- Schedule promotion activities in the weeks before the event.
- Assign logistics and content tasks to the right people.
- Record venue, catering or platform costs as budget lines.
Example workstreams
- 1Speakers and agenda
- 2Promotion
- 3Registration
- 4Follow-up
Illustrative example
Lead-generation campaigns
Coordinate the offer, the content behind it and the channels that promote it, with clear owners for each part.
- Plan email and advertising activities over the campaign period.
- Attach the brief and audience notes to the relevant workstream.
- Keep an eye on budget across channels.
Example workstreams
- 1Offer and landing page
- 2Gated content
- 3Email nurture
- 4Advertising
Illustrative example
Ongoing content programmes
Regular newsletters, blogs or social series need steady coordination. Keep the schedule, contributors and approvals visible.
- Use the marketing calendar to see the whole programme at once.
- Subscribe to the schedule in your own calendar app.
- Track each piece from To do to Done.
Example workstreams
- 1Editorial planning
- 2Writing and design
- 3Review
- 4Distribution
Illustrative example
Ready to make your next campaign happen?
Create a workspace, describe your campaign and review your first plan.